It is often said in business ‘innovate or die’. However, what does innovation mean or offer a company? Not much in isolation of a context that can make it meaningful to the user. However, if an opportunity comes along to play with a piece of technology, being open-minded to experiment on the fringe of possibilities can be worthwhile. LA Services has been exploring digital applications for a few years now and incrementally finding comfort in getting outside its comfort zone, a change in behaviour that is helping the company to re-think its place in Australian manufacturing.
Leading by example our Managing Director and founder Louie Chouaifaity, while far from comfortable in the VR environment, continues to be open-minded about the possibilities of digital, in an industry context that helps him to become accustomed to the disruptive innovations impacting a sector he has lived and breathed for more than 40 years. So, in the spirit of LA Services’ purpose ‘to lead our industry through innovation,’ he recently immersed himself in unfamiliar technology, so he could step into a familiar environment (a pressure vessel) while catching up with a past industry acquaintance Allen Palmer from IndustrialXR at The Chill Café Wooloowin QLD. While the experience itself may not be innovative, the human connection and enthusiastic conversations about the possibilities that followed over coffee under the tree canopy of this outdoor café, is what underpins the pathway to meaningful innovation and a new frame for comfortable.